Irish singer-songwriter Bambie Thug has just released the music video for their incendiary single, "REDRUM." Released in August, the Shaun Lopez (††† & Deftones) produced track is both a wakeup call and a call to arms–literally–against oppression and injustice.
Fans got to see the song live back in May when Bambie Thug toured in support of kawaii metal superstars BABYMETAL. One stop, at London's O2 Arena, became the basis for the official live video for the BABYMETAL and Poppy team-up, "from me to u." Bambie Thug described the song's positive reception in a press release:
"Seeing the reaction it’s had live just emphasizes to me how important the song is. It’s political, it's anti-war, it’s a ‘rebel cry’ for the LGBTQIA community and for everyone who is fed up with living in this disconnected world. All I can offer to these turbulent times is my art and hope it wakes people up."
Director Jake Ringsell wrote about the video's initial inspiration on Instagram:
"In our first conversation about the video, Bambie mentioned one of cinema’s most indelible images: The Ludovico Technique from Kubrick’s A Clockwork Orange. That reference struck a chord. The raw helplessness of that scene, the horror of forced transformation, became the thread we wove everything else upon."
Rather than a literal depiction of the myriad atrocities detailed in the song, the video focuses on Bambie Thug. In doing so, Bambie Thug and Ringsell avoid the very shock and awe the song descries. The video makes vivid both the righteous anger and the maddening sense of helplessness that so often go hand-in-hand.
"REDRUM" is Bambie Thug's first single since signing with Spinefarm Records and Universal Music Publishing Group. Check out the full music video below:
