The Devil Wears Prada have announced the new record Flowers, and with it, released two new singles and a short film to coenside with the announcement. The release of the singles "Where The Flowers Never Grow" and "Wave" bring the total singles released off of the album so far to four. They were preceded by "Ritual", released in 2024, and "For You", which came out in April. "Flowers" marks the 9th album by the Ohio-based metalcore group, and will release on November 14th, via Solid State Records.
The short film, titled "That Same Place Where The Flowers Never Grow", also doubles as a music video for the new tracks. Something similar was seen earlier this year, when The Callous Daoboys dropped the video "Two-Headed Trout/The Demon of Unreality Limping Like A Dog".
That Same Place Where The Flowers Never Grow was directed by Wyatt Clough, known for his works with Silverstein and Beartooth.
The film itself is quite stunning, with a great color grade and some gorgeous cinematography to boot. It stands out visually amongst the majority of Clough's other work, where Clough typically serves as Director of Photography. This time around, the DP mantle falls upon cinematographer Lucas Williams, and the result is a distinct, surreal venture that stays with you well after the video ends. There's a 40 second one-take shot in it that I'm still thinking about.
I guess I should also talk about the music, too. It's really good. Fans of their earlier works might be a little turned off, as its a far departure from the likes of With Roots Above and Branches Below and the Zombie EP. But if you're able to mesh with the new style, what's here is incredibly enjoyable. The breakdown on "Where The Flowers Never Grow" felt a little out of place and slightly forced, but that was about the only real gripe I had with these newest singles.
The lyrics are deeply emotional, with poignant themes of retreating back to destructive habits (I hate what this did to me/I fall back on what I know) and dealing with life's changes (There's a calm without the storm/I've come to terms with getting older) found throughout.
Combine this with the earlier singles, and we're certainly in for an emotional gut-punch of a record.
Check it out for yourself:
